PRIVACY POLICY

Blue Rain Car Wash ("Blue Rain," "we," "us," or "our") operates blueraincarwash.com and two express car wash locations in the Birmingham, Alabama area. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have.

By using our website, submitting a form, joining our Unlimited Wash Club, texting us, or calling one of our locations, you acknowledge that you have read this policy.

1. Scope of Operations and Governing Law

Blue Rain Car Wash (Blue Rain Express Car Wash) is an Alabama business with locations in Pelham, Alabama and Hoover, Alabama. We operate physical car wash locations in Alabama only, we advertise and market to residents of the Birmingham, Alabama metropolitan area, and our services can only be used in person at our Alabama locations. We do not direct our services, offers, or marketing to residents of any other state or country.

This Privacy Policy, our website, and our services are governed by the laws of the State of Alabama, without regard to conflict of law principles. Any dispute arising out of this policy or our collection and use of your information shall be brought exclusively in the state or federal courts located in Shelby County or Jefferson County, Alabama, and you consent to the jurisdiction of those courts.

If you access our website or provide information to us from outside Alabama, you do so on your own initiative. Any information you submit to us, including any phone number or email address you provide and any consent to receive messages, is provided voluntarily by you and at your own election. We do not solicit information from residents of jurisdictions where we do not operate.

We may occasionally receive a form submission or messaging opt-in from a resident of another state, including where a consumer intended to reach a different business with a similar name. Section 9 describes the protections we extend regardless of where you live.

2. Information We Collect

Information you give us directly

Name, email address, mobile phone number, and ZIP code (web forms, promotional offer signups, Wash Club enrollment)

Vehicle information and license plate (for Unlimited Wash Club membership identification)

Payment information, submitted directly to our payment processor (see Section 5)

Any information you provide in a message, phone call, or customer service request

Information collected automatically when you visit our website

IP address, browser type, device type, and operating system

Pages viewed, links clicked, time and date of visit, and the site you arrived from

General location derived from IP address (city or region level, not precise GPS)

Cookie and pixel identifiers assigned to your browser or device

Information collected when you call us

Your phone number and the time and duration of your call

A text transcript or written summary of the call, generated by our AI phone assistant (see Section 7)

We do not record or store audio of phone calls. We do not collect or create voiceprints, biometric identifiers, or any other biometric information.

3. How We Use Your Information

To provide car wash services and manage Unlimited Wash Club memberships

To process payments and handle billing questions

To respond to and follow up on any form, request, or inquiry you submit to us

To send you marketing and promotional messages by email and text message, including offers, discounts, new location announcements, and seasonal promotions

To provide customer care and service updates

To measure and improve the performance of our advertising

To operate, secure, and improve our website

To comply with law and enforce our terms

We collect your contact information for the purpose of communicating with you, including sending you marketing communications. You can opt out at any time. See Section 8.

4. Text Messages (SMS) and Email

This section describes our messaging program. For text messaging, it applies in addition to our SMS Terms and Conditions.

How we collect your contact information. We collect mobile numbers and email addresses only when you provide them to us directly. For text messages, we send messages only after you affirmatively agree to receive them: through a checkbox on a form on our website or landing pages, at one of our locations, or by texting us first. Providing your information and agreeing to receive messages is voluntary and is done at your own election. Consent to receive marketing messages is never a condition of purchase.

What we send. Depending on how you interacted with us, you may receive:

Messages responding to or following up on a form, offer request, or inquiry you submitted

Marketing and promotional messages about Blue Rain offers, memberships, and locations

Customer care messages, including answers to questions and service assistance

Transactional messages about your membership or account, such as billing and account notices

Message frequency varies. Message and data rates may apply for text messages.

When we send. We send marketing text messages during reasonable daytime and evening hours in the recipient's local time zone, and we observe the sending windows required by applicable law.

Do Not Call and Do Not Text registries. We do not send marketing messages to numbers listed on the National Do Not Call Registry or on any applicable state Do Not Call or Do Not Text register unless we have your prior express written consent.

Opting out. Reply STOP to any text message to stop receiving texts. Reply HELP for assistance. For email, use the unsubscribe link in any message. You may also contact us using the information in Section 14.

Sharing of mobile data and consent records. Mobile information and SMS opt-in consent data will not be shared with or sold to any third parties or affiliates for their marketing or promotional purposes. Text messaging originator opt-in data and consent records are excluded from every category of sharing described elsewhere in this policy and will not be shared with any third party.

We may share your mobile number only with service providers and subcontractors that help us operate our messaging program, such as our messaging platform and customer relationship management provider. These providers act under contract, are bound by confidentiality, may use the information only to support the operation, delivery, or technical support of our messaging program, and may not use it for their own purposes.

Retention. We retain mobile numbers and email addresses for as long as you remain opted in and for a reasonable period after your last interaction with us. We retain records of your SMS consent and any opt-out request for as long as needed for compliance recordkeeping.

5. Payment Information

Payments for single washes and Unlimited Wash Club memberships are processed by our third-party payment and point-of-sale providers. Payment card information is submitted directly to those providers and is handled under their security standards and privacy practices. Blue Rain does not store full payment card numbers. We may retain the last four digits of a card, the card brand, and the transaction record for billing, membership management, and dispute resolution.

6. Cookies, Pixels, and Advertising Technology

Our website and landing pages use cookies, pixels, tags, and similar technologies, including:

Google Analytics and Google Ads tags, to measure website traffic and advertising performance

Meta (Facebook and Instagram) Pixel, to measure advertising performance and show relevant ads

Our CRM and landing page platform's tracking tools, to associate form submissions with the campaign that generated them

These technologies may collect your IP address, browser and device information, pages viewed, and actions taken on our site. When you submit a form, hashed (encrypted) versions of your email address or phone number may be transmitted to advertising platforms to measure conversions and match you to advertising audiences.

Your choices. Most browsers let you block or delete cookies through their settings. Blocking cookies may affect how parts of our site function. You can also opt out of interest-based advertising through the platforms directly, or through industry tools at optout.aboutads.info and youradchoices.com. We honor Global Privacy Control (GPC) browser signals where technically feasible.

7. AI Phone Assistant

Calls to our locations may be answered or handled by an automated AI assistant rather than a live person. The assistant will identify itself as an AI assistant, and you may ask to be transferred to a person at any time.

We do not record or store audio of these calls. Our system may generate and retain a written transcript or summary of the conversation, along with your phone number and the call date and time, in order to respond to your request, follow up with you, and improve service quality. We retain these transcripts and summaries only as long as needed for these purposes, generally no more than 90 days.

We do not create voiceprints or collect biometric information from calls.

8. Your Choices and Rights

Marketing opt-out. You may opt out of marketing at any time:

Text messages: reply STOP to any message

Email: click the unsubscribe link in any email

All channels: contact us using the information in Section 14

Opting out of marketing does not stop transactional messages about an active membership, such as billing notices.

Access, correction, and deletion. The State of Alabama has not enacted a comprehensive consumer data privacy statute. As a matter of practice, and not as an admission that any other state's law applies to us, we will honor requests from our customers to:

Confirm what personal information we hold about you and provide a copy

Correct inaccurate personal information

Delete your personal information

Stop using your information for targeted advertising

To make a request, contact us using the information in Section 14. We will respond as promptly as reasonably practicable, generally within 45 days. We may need to verify your identity before acting on a request, and we may decline a request where the law permits or where we must retain records for tax, billing, or compliance purposes. We will not treat you differently for making a request.

9. Residents of Other States

Blue Rain Car Wash operates only in Alabama, and Alabama has not enacted a comprehensive consumer data privacy statute. We do not concede that the law of any other state applies to us. As a matter of practice, and regardless of where you live:

We do not sell your personal information.

We do not sell or collect sensitive personal data, biometric identifiers, or voiceprints.

We honor opt-out requests through any of the methods described in Section 8.

We honor requests to access, correct, or delete your personal information as described in Section 8.

We check marketing numbers against the National Do Not Call Registry and applicable state Do Not Call and Do Not Text registers.

Some browsers transmit a "Do Not Track" signal. There is no industry standard for responding to these signals, and we do not respond to them. We do honor Global Privacy Control (GPC) signals where technically feasible.

If you provided your information to us in error, including where you intended to reach a different business, contact us using the information in Section 14 and we will remove you from all lists.

10. How We Share Information

We do not sell your personal information. We do not share your personal information with third parties for those parties' own marketing purposes.

We do share information in the following limited circumstances:

Service providers. Companies that operate our business on our behalf, including our point-of-sale and membership platform, payment processor, CRM and landing page platform, SMS provider, email provider, AI phone assistant provider, and website host. These providers are contractually limited to using your information to provide services to us.

Advertising platforms. We may share hashed (encrypted) email addresses or phone numbers with Google and Meta to measure advertising performance and to build advertising audiences. You may opt out by contacting us using the information in Section 14.

Legal requirements. When required by law, subpoena, or legal process, or to protect our rights, property, or safety, or that of others.

Business transfers. In connection with a merger, acquisition, financing, or sale of assets, subject to this policy.

As stated in Section 4, SMS opt-in data and consent records are excluded from all of the above and are not shared with any third party.

11. Data Retention

We keep personal information only as long as needed for the purposes described in this policy:

Data typeRetentionMembership and transaction recordsDuration of membership, plus applicable tax and recordkeeping periodsMarketing contact informationWhile you remain opted in, plus a reasonable period after your last interactionSMS consent and opt-out recordsAs long as needed for compliance recordkeepingAI phone assistant transcripts and summariesGenerally no more than 90 daysWebsite analytics dataAs set by the analytics provider, generally up to 26 months

12. Data Security

We use commercially reasonable administrative, technical, and physical safeguards to protect personal information, including encryption in transit, access controls limiting employee access to what is needed for their role, and vendor agreements requiring appropriate security. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

In the event of a breach of security involving unencrypted personal information, we will provide notice as required by the Alabama Data Breach Notification Act of 2018.

13. Children's Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.

14. Contact Us

Blue Rain Car Wash

Email: [email protected]

Phone: 205-880-3622

Privacy Policy: https://www.blueraincarwash.com/privacy-policy

Locations:

Hwy 31, Pelham, AL

Hwy 280 at Hwy 119, Greystone / Tattersall, Hoover, AL

To submit a privacy request, opt out of marketing, or ask a question about this policy, contact us using any method above.

15. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Material changes will be posted prominently on our website. Your continued use of our services after an update constitutes acceptance of the revised policy.